LADING CO. Start shipping

China → United States · Air · Door to Door ·

The part is in Shenzhen. Your customer is waiting.

Most forwarders are strongest on one side of the shipment. Lading Co manages China-origin pickup, air freight, formal U.S. entry with a licensed customs broker, and delivery for U.S. manufacturers and industrial parts distributors sourcing from China.

Services
Consolidated / Priority / NFO
U.S. entry
Licensed broker
Door to door
Transit confirmed per shipment
Cargo review
Before route confirmation

Why this exists

Urgent B2B shipments expose the gaps between handoffs.

Standard courier and conventional forwarding paths work until a shipment is unusually urgent, multi-supplier or regulated. Lading Co focuses on shipments too urgent for ocean, too complex for a standard courier, and too important for fragmented handoffs.

Rajan Devnath Rajan Devnath runs Lading Co. China-to-U.S. air-cargo and parcel operator with hands-on experience managing supplier pickups and cross-border shipments. View LinkedIn.

Lading Co manages the shipment. Selected carriers, licensed customs brokers and delivery providers perform the applicable regulated and physical roles. Transit expectation, charges, duty assumptions, delivery scope and responsibilities are stated in writing before booking.

How a shipment moves

  1. Origin · SZX / HKG

    Supplier pickup

    Collect across China and combine multiple ready suppliers when consolidation fits the deadline.

  2. Air · CON / PRI / NFO

    Commercial air move

    Select the urgency level against available uplift, cargo profile and required delivery date.

  3. Entry · U.S. broker

    Customs entry

    Review documents and entry assumptions before a licensed U.S. customs broker handles the filing.

  4. Delivery · POD

    Final delivery

    Deliver to a warehouse, dealer or end customer, with status, exceptions and proof of delivery kept together.

Service levels

Urgent air earns its premium when the probable cost of waiting exceeds the freight premium. The delivery requirement determines the service path; regulated-cargo review is a separate decision.

Air freight service levels and when each fits
Service When it fits
Consolidated air Repeat replenishment with a known delivery window. Pickups are combined when the saving outweighs the wait.
Priority air Urgent replenishment that needs a faster commercial routing. Direct and limited-transfer options, cut-offs, capacity and quoted timing are compared before booking.
Next Flight Out Stockouts, line-down parts and hard deadlines. Targets the earliest feasible commercial flight, then confirms capacity, acceptance and delivery before booking.

Where this usually applies

Warranty and replacement parts

A failed component, warranty swap or dealer backorder is small in freight terms and expensive to leave unresolved.

Multiple suppliers, one shipment

The saving from combining China pickups is weighed against the delivery deadline before uplift.

Heavy and multi-piece

Integrator pricing escalates sharply on weight and piece count, so consolidated air is compared against courier and urgent-air options.

Line-down and stockout recovery

A machine is down, a dealer is waiting, or a part shipped short. Routing review starts as soon as the specs arrive.

Who owns the next action?

Five decision points where a separate-handoff shipment and a single operating path diverge.

01 · Pickup and consolidation

Origin pickup and supplier readiness are handled through separate contacts.

Supplier readiness, pickup timing and consolidation are planned together.

02 · Routing decision

A service level is quoted, but the deadline and cost of waiting may stay implicit.

Deadline, capacity, service level and the cost of waiting are compared before booking.

03 · U.S. entry

Brokerage or entry responsibility may surface only after the freight is moving.

A licensed U.S. customs broker handles the filing, with entry treatment and responsibilities visible upfront.

04 · Exceptions

The importer tracks down the origin agent, carrier, broker and delivery provider.

One operating owner keeps the exception, next action and next update together.

05 · Final delivery

Delivery can be treated as a separate handoff or an assumption in the quote.

Warehouse, dealer or end-customer delivery is part of the plan and status path.

Left: typical separate-handoff path. Right: one accountable path.

Battery and regulated-cargo review

Lithium batteries and battery-powered equipment are regulated for air transport. A product name or a generic “battery equipment” description is not enough to confirm an air route.

Configurations, required information and acceptance status
Configuration Reference Information required before routing Acceptance
Standalone lithium-ion batteries UN 3480 Chemistry, watt-hour rating, cell and battery count, state of charge, packaging, UN 38.3 test summary. Cargo aircraft only, with state-of-charge limits. Reviewed case by case.
Lithium-ion packed with equipment UN 3481 The above, plus the equipment description and how the batteries are packed alongside it. Case by case, subject to packing instruction and carrier acceptance.
Lithium-ion contained in equipment UN 3481 Equipment description, battery rating, quantity per unit, packaging, marks and labels. Most often workable. Still requires carrier acceptance.
Lithium-metal equivalents UN 3090 / 3091 Lithium content per cell in grams, plus the same supporting documents. More restricted than lithium-ion. Standalone cells are cargo aircraft only.
Other regulated cargo Varies Product data, safety data sheet, classification, packaging and quantity. Reviewed with a qualified provider before a route is offered.

A UN number is a starting point, not acceptance.

The applicable packing instruction, marks, labels, declaration, carrier variations and airport or aircraft restrictions are confirmed with a qualified provider before pickup. Some configurations need more time, or are not workable on the requested lane.

Early disclosure gives you a real answer. We would rather flag a restriction before pickup than discover it at the airport.

Send your configuration →

Questions before booking

How are consolidated air, priority air, NFO and OBC different?
Consolidated air may wait for the next scheduled consolidation. Priority air uses a faster commercial routing and handling plan but is not necessarily the earliest available flight. NFO targets the earliest feasible commercial flight with active control of the handoffs. An On-Board Courier accompanies an eligible small shipment; OBC is not a standard Lading Co service today and would be evaluated case by case with a qualified partner.
What do you need to quote, and how is the cost shown?
Supplier locations, destination, commodity, pieces, weight, dimensions, delivery target, battery or regulated-cargo details, and any documents or photos available. We separate transportation, origin and destination charges, entry or brokerage handling, duties and delivery assumptions. If an item needs confirmation we label the assumption instead of burying it in one low headline number.
Can you handle battery or other regulated cargo?
Many configurations can be reviewed. We first determine whether batteries are standalone, packed with equipment or contained in equipment, and whether they are lithium-ion or lithium-metal. Those distinctions lead to UN 3480, 3481, 3090 or 3091, but the identifier alone does not confirm acceptance. The acceptance table above sets out what we need for each configuration.
Is there a minimum shipment size?
There is no fixed minimum. Suitability depends on urgency, shipment size, lane and the available courier alternative. If commercial air forwarding does not make economic sense for a small shipment, we will say so — and for heavy, non-urgent cargo we will tell you when another mode is the better answer.
Who handles U.S. customs entry, and can you work with my broker?

A licensed U.S. customs broker handles the filing, and air carriage is performed by the selected carrier. The written booking identifies the contracting party and each regulated role. The importer of record remains responsible for the accuracy of the entry. The path can include your existing licensed broker; for supplier or forwarder nominations, share the purchase-order terms and Incoterm before booking and we will identify which origin responsibilities can be changed.

Lading Co manages the shipment. Selected carriers, licensed customs brokers and delivery providers perform the applicable regulated and physical roles. Transit expectation, charges, duty assumptions, delivery scope and responsibilities are stated in writing before booking.

Is cargo insurance included, and how are claims handled?
Cargo insurance is not included by default. Availability, insured value, exclusions and premium are confirmed before booking. Carrier or forwarder liability is different from cargo insurance. Any claim follows the written terms and notice requirements provided for the shipment.
How quickly will you respond, and how will I see status?
An initial response within 4 to 10 hours, seven days a week, once we have complete shipment details. Final routing or acceptance can take longer when carrier, cargo-acceptance or customs-broker confirmation is required. Once a shipment is moving we keep the milestones in one operating conversation: pickup, departure, arrival, entry progress, delivery and exceptions, plus any carrier tracking reference.

Start with one real shipment.

Send the lane first. Add the full shipment details now when available; complete inputs produce a more useful routing and cost review.

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